Friday, 8th September 2023 – SportyBet, the Official Partner of Real Madrid in Africa, has released a star-studded television commercial featuring three of Real Madrid’s top players: Éder Militão, who is also a global ambassador for SportyBet, Federico Valverde, and Aurélien Tchouaméni, who hails from Cameroonian ancestry. Set in an African household, this television commercial masterfully employs the allure of Real Madrid’s stars to highlight the world-class features of SportyBet. The SportyBet platform, renowned for its cutting-edge user interface, introduces viewers to unique offerings such as the first-class video solution, enabling live game watch and bet functionalities. All these exceptional features are elegantly portrayed in this high-end production with a humorous feel. SportyTV is a free-to-air linear and online sports television network in Nigeria and Ghana, the channel features in-house punditry as well as live matches in the Premier League, Bundesliga, Seria A and other big games across the globe. The TV commercial can also be watched on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users. “We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa”, expressed Elías Gallego, VP of Business Development, Marketing and Media at SportyBet. SportyBet has solidified its position as a leading player in the world of sports betting through a series of strategic partnerships. For the third consecutive season, SportyBet proudly stands as the Official African Partner of the illustrious Real Madrid Football Club, cementing its presence within the global sporting arena. Additionally, SportyBet continues to nurture its relationship with the Premier League giants, Manchester City, for the second season running. Furthermore, the recent renewal of Michael Essien as their African Ambassador demonstrates their commitment to engaging with the continent’s football legends. In a move that further enhances their global reach, SportyBet welcomed Eder Militao as their Global Ambassador this season, a testament to their ambition and growing influence in the sports industry. These partnerships underscore SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.

ENDS

About SportyBet:

SportyBet is a leading online sports betting platform that offers an unrivalled betting experience to users across multiple territories, especially in Africa. With a diverse range of sports and betting markets, SportyBet provides the best odds in the market, lucrative bonuses and promotions, and an array of in-house games, including the popular Sporty Hero.

About Real Madrid

Real Madrid C.F. is a sports entity with 121 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with 483 million followers on social networks, and is for the third year in a row the most valuable football club in Europe according to The European Elite 2022 report, prepared by consultancy KPMG. Real Madrid is the most valuable football brand in the world for Brand Finance for the fourth year in a row and achieved the highest record in the Transparency Index of football clubs last season. More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited soccer club website for the fifth consecutive year. Tags: 17:05 - 08.06.2024

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